Did we tell you Kate likes frogs?!
We're bringing back the 'Staff Spotlight' segment, kicking off with Kate who's an Account Director here at Momo. Find out more about her, her past, what's cool and what's not on the Katemomometer....
Q1) Beside work (of course) tell us about your other passions...
Sushi, Cocktails, Dancing, Swimming late at night, new music, cycling round London, Cheese, yoga, Latin American fiction, Fruit, dogs, growing vegetables, tapas, mountains, picnics, cider, Sunday afternoons in galleries, seafood by the sea, inflatable animals, Hendricks & Tonic, movies, clothes, fancy dress, hugs, Monty Python, wine, Ibiza, Barcelona, Malaga, Brazil, Flamenco, somersaults, Pimms, pillow fights & tomatoes.
Q2) If you could take 3 things with you on an island, what would you take and why?
My boyfriend, a fishing rod, my music collection.
Q3) If I gave you £200 and you had to spend it immediately, what would you buy and why?
The gorgeous Raleigh bike I test rode the other day
Q4) Tell us a short story:
It was a dark, and stormy night, and the captain said to his mate "tell us a tale", and this was the tale he told......
It was a dark, and stormy night, and the captain said to his mate "tell us a tale", and this was the tale he told......
It was a dark, and stormy night, and the captain said to his mate "tell us a tale", and this was the tale he told......
Given this one goes on forever it's not that short, but it is a story.
Q5) What made you want to get into brands/advertising/media/marketing?
When I was a kid I used to dream about putting on amazing events for people in strange places, so once I'd accepted I wasn't going to be an actor, I ended up at MTV and went from there. The pull of being able to put on amazing events in interesting places for brands that made people love them and want to buy them was all too much of a heady combo that I soon forgot about the acting.
Q6) What was good and bad about your first job?
My first job was washing up in my parent's pub when I was ten. It was low paid but I could turn up late and nobody cared.
Q7) Change one thing about your industry:
I would cut a lot of the cr*p. A lot of people in experiential talk an excessive amount of rubbish to clients. I try to always be up front and honest. There's been a big stigma attached to a long history of agencies blinkering their clients with jargon, particularly with "newer" disciplines such as experiential and social media, and it's given us all a bad name that we're now working hard to shift.
Q8) Change one thing about the world:
I would definitely ditch wasps, and judgemental people.
Q9) What is your favourite brand? And why?
Too many to have one. I think Diesel have always stuck to what they're about and their recent work around Be Stupid has been great. It's always hard to balance being a global brand and staying irreverent. Becks have done an amazing job at establishing themselves in art and producing some incredible technological advancements in our field, so I have a lot of respect for them. Burberry came back like a phoenix from the flames of chav and revived themselves into a super cool London luxe brand again. Their acoustic sessions and a lot of their advancements in social media have helped to put them back on the map of cool and credible. Orange have always carried themselves well by adapting to what their audience want while still bringing it back to the product and brand. Their recent Glastonbury app was right on the money.
Q10) What is the next big brand in your view? and why?
Bowers & Wilkins have the potential to bring themselves into the spotlight of desirable high-end audio and have started to do some interesting work with their Society of Sound so it would be interesting to see where they take it. Sometimes a stroke of genius can build a brand, and I think Foot Locker's Sneakerpedia could be the thing that makes them go from average to great.
Q11) Best day at work. Please explain.
Mostly ones spent putting on beautiful events in Ibiza, but there have been plenty of brilliant ones here in London too.
Q12) Ambition? Please explain.
Can't tell you that as someone might nick my idea ;)