Following my previous entry the other week, I was lucky enough to experience working with the creative team on a pitch. It certainly was a busy week.

It was amazing to watch them do what they do. Someone can explain it but it was not until I experienced the entire process that I really understood what the 5th floor really does.

Sitting in meetings with the members of the team trying to figure out how to come up with the perfect creative idea. Ideas were thrown around, eventually decided on, and tasks were divided.

Watching the team work from the brief to the pitch and see how it all unfolds was the best part. At the beginning of the week, we had next to nothing and by the end of the week, we had all we needed.

From this experience with them I understood the marketing world a little better, and hopefully I was of some help to them.

Thx Haley.