We appear in Marketing magazine this week under the ‘news section for digital and direct’ for Bernard Matthews.
Big thanks goes to Hugh and Aidan for making this story happen.

We get a mention in ‘Meet the client’ section of Media Week when Matt Horler, Head of Comms at Eurosport is asked which agencies he uses.
Go the digi-team on Eurosport!

A small one, but we think it’s always nice to be mentioned.

Thx Matt!

Following on from an August blog entry informing you lot that our work for Jack Daniel’s saloon was shortlisted for the Event UK awards (best brand activity at a festival or public event category) – the ceremony was held on Friday and unfortunately we lost out to Iris but we were highly commended by the judges, which we think definitely deserves some recognition.

So to all those who were involved with Jack last year – many a congratulations!

Here’s to next year’s awards!

For those interested in reading more of the results from the Event UK ceremony, click HERE

Another new appointment story – this time in the Autumn edition of Field Marketing magazine. Sarah’s appointment as Manchester’s new business director, Tim joining as Planning Director and Chris as our CSD made the ‘Pastures New’ page.

Nice one.

We are very happy to announce that our friends in Handforth have been shortlisted for 3 awards at the Field Marketing and Brand Experience Awards.

Categories are for:

Logistics (Loreal and Maybelline)
Team of the Year (P&G Co-Op)
Client Agency Relationship of the Year (P&G)

Also as an overall agency - we are up for the very special award of ‘International agency of the year’

Winners get announced on the 1st October – watch this space.

We are very happy to announce that ‘The other lunch break’ campaign for MINI has been shortlisted for 3 categories at the PRO awards.

· Best Multidiscipline Campaign

· Best Use of Event Marketing (More than five venues)

· Best Creative

(The awards are part of PROMO magazine a US based sales promotional trade press magazine.)

This is fantastic news, and the entry was a group effort from the team here. Big thanks to Daniel, Jim, Stephanie, Loreto and Chris.

Not only is MINI up for 3 awards, but x3 other Momo campaigns have also been shortlisted:

Verizon Mini Movie Studio

· Best Use of Consumer-Generated Content

Amex OPEN Plum Card Launch:

· Most Innovative Communications Strategy

· Best Campaigns Generating Brand Awareness and Trial Recruitment

· Best Dealer, Sales Force of Business-to-business Campaign

Toohey’s New World Record Wallabies Mosaic

· Best Interactive Promotion

It’s a fantastic achievement and our fingers will be crossed for the announcement of the winners during the ceremony held on the 29th October in Chicago.

Intrepid travellers Simon White and I took the train up to Birmingham last Tuesday evening in preparation for our speaking engagement at the Event UK show the next morning. With Simon putting the finishing touches to our talk on the train, and with rehearsals beckoning, I could feel a late night coming on.

The subject of the presentation was ‘Brand Promotion Through Events’, essentially a spoken survey on whether events still have relevance in today’s marketing world.

Event UK itself was a slightly strange mix of city councils trying to push their conference centres as the ideal place to hold your next flagship networking conference, and independent Mahiki cocktail bar operators parading as ‘event organisers’, but charming nonetheless.

As the moment approached, Simon and I were joking that surely at this time in the morning no one would show up to listen to us – oh how wrong we were when we walked up onto the stage in front of a full house! With my nerves jangling, Simon started talking – the basic premise of our presentation was to answer x5 golden questions…

1.how do we define success?
2.is everyone clear on the vision?
3.do we completely understand our consumer?
4.are we embracing the phygital age?
5.have we properly run the numbers?

I was there to present a case study to illustrate each question…it was all going so well until we looked at the time, realised we were only two thirds of the way through and only had 10 minutes left! Needless to say we cut it a little short.

All in all though, it was an excellent first outing on the speaking circuit and I’m really looking forward to the next one!

(posted by Joe Russell)

Simon’s essay is titled ‘Marketers’ question time’ where he argues that if brand owners want to build fully solid experiential campaigns they must answer all the right questions or risk failure.

It’s a provocative and honest essay which we hope will be enjoyed by you, our fellow peers and the rest of the marketing industry. Click HERE to view full article.

This project was helped by a quite a few people, particularly the creative department who helped with the Momentum print ad which sits next to the essay. Many thanks goes to Daniel, Gazza, Dan, Grant and Chris D. Thank you also to Paul, Tim and Loreto for their input but most importantly Simon the essay author.

Fantastic coverage!

Some of you may or may not have met the latest addition to the creative team, Matt is one of our Golden Ticket winners and has started his 8 week placement with us upstairs. I know you'll all make him feel super welcome and to help you get to know him a little better...he's already started his Momo blog! So may this be a lesson to y'all and head over to Just The Ticket to see what Matt's been posting!

Great news as we appeared in the Independent newspaper’s ‘Events and Conferences’ supplement that came out on the 7th September.

In the main feature titled ‘Engage with your audience and cement brand loyalty’ Simon comments on how the experiential space can benefit a brand like no other discipline…read on HERE

Great stuff and fantastic coverage for us in a national :)

Great news as we feature twice in the Sales Promotion magazine this month.

1) Simon’s article titled ‘Enhance the brand experience online’ was published

And

2) Also the news of Sarah joining us at Momo Manchester was reported.

Check out both articles;

LDNmomo has reached it's half century! 50 posts and counting, thanks very much to everyone who's chipped in and made this work so well!

Following a previous entry, regarding Simon and Joe speaking at the ‘Event UK’ show in Birmingham (it’s next week), they also appear on their website.

To check them out please copy and paste this link to your browser

http://www.event-uk.com/page.cfm/Link=81/nocache=true

The event is next week and will be great exposure for Momentum.

Ever wondered what your fellow colleague gets up to?

Well here we have a story titled, ‘A day in the life of Jim Robinson’ which features online at marketingweek.co.uk which might just answer all those questions.

See the full story HERE

Read all about Jim’s working day, his advice to young rising stars and what on earth is he saying about Ravi and Daniel in his interview?

In summary, great coverage on Jim and for Momo.

Post from Lynsey Holbrook
Sorry. It was a toss-up between “Going Ape” and “Going Bananas”. Or possibly “Monkeying Around”, but the London sponsorship team were more excited by pics of Gorillas (apes) than the monkeys (er… monkeys?!), so the “Apes” have it...

Pangea Day maybe an increasingly distant memory, but for the winner of the Nokia Mobile Filmmaking Awards, the live event on May 10th was just the start of his adventure.

Eduardo Cachucho’s short film was judged by the NMFA panel as the overall winner and he received a mobile filmmaking trip of a life time to Rwanda, one of the host countries of a Pangea Day event. His week long itinerary took him from his home in Johannesburg to the Rwandan capital Kigali, before heading into the mountains for two days of tracking Colobus Monkeys and Mountain Gorillas.

Rwanda boasts a burgeoning film industry, and a local crew were on hand to provide Eduardo with invaluable insight when filming the primates in the difficult terrain. Now back in Johannesburg, Eduardo is currently editing his film with the help of the professional post production support included in his prize.

A massive amount of work went into facilitating this amazing trip and it wouldn’t have been possible without the support of the team at Momo Johannesburg who ensured everything ran smoothly on the ground, and Shirin Arbee here in London who managed to navigate her way through an unlikely list of challenges including expired passports, school holiday entitlements and hugely protective parents in-law; along with the more likely challenges associated with negotiating with a Tourism Ministry based 4,000 miles away.

Not wanting to sign off without expanding your brains, did you know…

… Colobus Monkeys take their name from the Greek word for “mutilated” because unlike other monkeys, Colobus monkeys do not have thumbs

…The Rwanda Cinema Centre champions Rwandan Filmmakers through the “Hillywood” Film Festival (Rwanda is known as the land of a thousand hills). The festival now tours the country on an annual basis, attracting nightly audiences of 10,000 to screenings and prompting a spotlight on Rwandan film at the 2007 Tribeca Film Festival. Despite this, construction on Rwanda’s first purpose-built cinema only began in 2007.

… There are roughly 700 mountain gorillas remaining on Earth, half of which live in the forests of the Virunga mountains in central Africa, on the green, volcanic slopes of Rwanda, Uganda, and the Democratic Republic of Congo. In captivity, gorillas have displayed significant intelligence and have even learned simple human sign language.