Momentum tasked to Launch Cole Haan New Concept Store in Singapore
Third New Concept store in Asia to open
Singapore: 9 September 2009: Momentum Worldwide, a division of McCann Worldgroup, has been appointed by Berca International Retail Division (B.I.R.D) to handle the launch of the Cole Haan's new concept store in Singapore.
Designed in collaboration with Bonetti Kozerski Studio, the Cole Haan concept store in Singapore which is housed within ION Orchard, the newest shopping spectacular along Orchard Road, will be the third one to open in Asia following Hong Kong and Macau.
Sean Mak, General Manager, Berca International Retail Division said:-
"The strong understanding of the Cole Hann brand as well as the industry which the Momentum team demonstrated was key in our decision behind the appointment."
The appointment comes after a competitive three-way pitch with two other local agencies. Beyond the launch of the new concept store, Momentum has also been tasked to develop a long term communication strategy for the Cole Haan brand. The star studded launch event has been scheduled to take place in October.
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