LONDON - Leading digital marketing communications agency greenroom@momentum hosted a Sony Home Entertainment intimate extended screening at the Soho Hotel on Monday 14th September in order to raise the awareness of the release of Angels and Demons on Blu-ray.
Greenroom@momentum worked closely with DnA PR and Transworld, handled all pre-online communications prior to the event which involved setting up competitions with key outlets to secure relevant PR coverage for Sony Home Entertainment. Post event activity included syndicating a video report to secure additional coverage with Blu-ray messaging.
Additionally, Sony Home Entertainment have engaged with Dan Brown's publishers, Transword as Dan Brown's latest novel titled 'The Lost Symbol' launched yesterday following the Angel and Demon DVD Blu-ray release on the 14th September. Attendees of the screening on Monday night received a goody bag and some of the first copies of the book when they left just before midnight, prior to the book's official launch date. Other partnerships include My Movies and Capital Radio.
Angels & Demons is a 2009 American film adaptation of Dan Brown's novel by the same name. It is the sequel to The Da Vinci Code.
Matt White, Online Communications Manager at greenroom@momentum said: "The screening on Monday went smashingly well; the crowd were extremely excitable, press were there, the screening ran smoothly and most importantly people realized that the buzz was all about Sony Blu-ray Home Entertainment."
Branded bar area
Screening at the Soho Hotel
Swiss guard in full regalia holding copies of Dan Brown's new book,'The Lost Symbol'
More copies of the book, to be given out to guests of the screening.
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