Momentum Collective- November 2010

NOVEMBER 2010 COLLECTIVE

New Business

·        New York is partnering with NBC/Universal to produce the Alzheimer's Foundation of America's "Together For Care" Telethon

·        New York is launching FanVision with NFL teams for the 2010 season on behalf of Miami Dolphins and FanVision owner Steven Ross

·        Atlanta won Coke Zero's 2011 on-campus experiential program to manage all on campus messaging, sampling, food service, and events

·        Atlanta & NYC won digital, social media, and live event activation for the 2011 Screen Actors Guild Awards simulcast

·        Atlanta won all marketing efforts for the City of Atlanta and will lead brand campaign, strategy, sponsorship, and live events for fashion, music, ATP tennis, and fundraising galas

·        Sydney won the launch of Coca-Cola Australia's new loyalty program

·        Sydney won Weight Watchers and Te Hana Sparkling Wines

·        São Paolo secured Nestlé's newest brand, Garoto, a project for Natura and Martins plus Nestlé's "Planeta Natureza" execution at Winter Festival

·        São Paulo won Martins "Christmas Project"

·        Manchester to develop in-store material and promotions for William Hill's World Cup retail account

·        Germany becomes lead agency for utility provider Thüga, the opening of the FIFA Women's World Cup 2011 and was commissioned by Bayer Material Science

·        Milan secures Adidas Originals Geopolis 2011; Vodafone's 2010 Dealer Convention; Corriere della Sera, the visual merchandising project of Giochi Preziosi and Chicco's contests; website development

·        St. Louis running 2010 National Mall Tour Campaign for General Growth Properties; expanding business with Tacony and deploying proprietary mShare for Sewing and Craft Club brands

 

New Campaigns

·        Sydney launched Telstra's new broadband plans, conducting consumer research that found that 25% of Australians would rather go a day without food, heating, TV and their mobile phone than their Internet access

·        Sydney launched the new Dettol "No Touch" Hand Wash System

·        São Paulo launched "Campos do Jordão Winter Festival" for Bradesco Nestlé's "Promo Choco Lovers" for Nestlé

·        Brazil launched "Natura Homem" in Paris for Natura

·        Handforth completed the Refresh and Rebalance Project with Boots

·        London launched an experiential/social campaign for Rowntree's Randoms and created a social movement for the launch of Kinect for Xbox

·        London activated Ricoh's title sponsorship of the Ricoh Women's British Open at The Royal Birkdale Golf Club and launched a fully integrated campaign for TAM

·        London activated the TAM Airlines sponsorship of the Maria Rita concert at London's famous music venue Koko

·        Germany launched the "Feierabend-Athleten" campaign for PUMA

·        Poland launched pro sales force program "Amica Golden Club" for Amica Wronki S.A. and pro-sales campaign for La Roche-Posay (L'Oréal Poland)

·        Toronto launched Kraft Peanut Butter: 2010 Spread the Feeling Tour and Kraft LU Biscuits Experiential Sampling Program

·        Toronto created "A Refined Pairing" for Porter Airlines and Glenfiddich

·        St. Louis launched Folgers Jingle Contest, Band of Buds for Budweiser and an educational tour around Northern CA for Pacific Gas & Electric promoting SmartMeters

·        Detroit, along with McCann Erickson, MRM and Weber Shandwick. launched a Car Hunters campaign for Chevrolet

·        Chicago launched the Back to School program for Office Depot

·        Singapore successfully completed production of the 2010 Youth Olympic Games

·        New York activated the American Express sponsorship of the 2010 US Open tennis

·        New York activated its 7th season of American Express' sponsorship of Mercedes-Benz Fashion Week

·        New York on tour executive producing Verizon Wireless' "How Sweet the Sound," a 14-market tour in search of the best church choir in America

·        New York activated the 2010 U.S. Open and PGA Golf Championship on behalf of American Express

 

People

·        Donnalyn Smith promoted to Regional Director, USA.

·        Laura Loughlin's role of Head of Live Events Group discipline expanded to General Manager of New York office

·        Richard Black promoted to Client Services Director of New York

·        Simon White named Managing Director of Momentum London

·        Meera Sharath Chandra appointed as Momentum UK Executive Creative Director

·        Nina Lucato joins as Creative Director in São Paulo

·        Mateus Prado promoted to Events Creation Director in Brazil

·        Rachel Clarke joins as Head of Engagement Intelligence in London

 

Honors

·        Momentum "Still leading while others follow" per Event Marketer Magazine's IT LIST 2010

·        Momentum ranked in "Ten Suppliers you need to know" by Marketing Week UK

·        Momentum UK ranked 11th in Marketing's Top Field Marketing Agencies 2010

·        After only two years of existence, McCann Momentum was ranked by the two leading German advertising magazines Horizont and Werben und Verkaufen as number 10 in the creativity ranking of German agencies

·        Warsaw's campaign for Viagra "Original man's world" chosen as the best campaign during the internal meeting of Pfizer representatives from 11 countries

·        Sydney picked up four awards at the Australasian Promotional Marketing Association (APMA) Star Awards

·        Brazil won a Bronze for "Nestlé Arraial dos Sabores" and a Bronze for "Nestlé Latas Históricas" at the Prêmio Colunistas awards

·        Brazil secured a bronze for "Lenovo F1" at the Globes Awards

·        Tokyo's work on Coke "Happy Music" took 2nd place in Best Use of Event Marketing (more than 5 venues) at the Pro Awards 2010

·        Microsoft's Advertising Week Event Activation took home 2nd place -- Best Campaign Generating Brand Awareness and 2nd place -- Best Dealer, Sales Force or Business-to-Business Campaign at the Pro Awards 2010

 

Operations

·        Momentum and UM joined to announce the formation of a new, full-service social media unit in the UK called EI@UM

·        Momentum's Music, Entertainment & Branded Content discipline recently expanded to Los Angeles, which has allowed for collaboration and seamless integration with sister agency, PMK*BNC, and additional concentration in development of entertainment programming, IP properties, and strategic partnership alliances

·        Formerly "Trigger Momentum," Gothenburg officially re-launches as Momentum Gothenberg

ENTIRE COLLECTIVE: 2010 November Collective.pdf