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Highly Celebrated Music & Entertainment
Discipline Lead at Momentum To Speak at Berklee College of Music & Midem's "Rethink Music 2012" Conference on April 24
Boston and
New York (13 April 2012)-- Successfully engaging the tumultuous music and
entertainment industries' top talents to create break-through innovative and
collaborative campaigns for many of the world's top brands is what makes Joe
Killian a major and growing force in the marketing business.
On April 24th, Mr. Killian will share his knowledge and
expertise in a wide-ranging panel discussion on 'How to Build and Artist Brand'
at Berklee College of Music and Midem's 'Rethink Music 2012' conference, presented in association with the
Berkman Center for Internet and Society at Harvard University.
Besides Mr. Killian, the panel session 'Building an Artist Brand' on
Tuesday, April 24th, will include: Geoff
Cottrill, Chief Marketing Officer, Converse; Matt Shay, Manager, Zeitgeist Artist
Management; J. Sider, CEO & Founder, RootMusic.com; Rob Stone, Founder and Co-President, Cornerstone Agency and FADER Media; Glenn Miller, Digital Strategy, Music, Creative Artists Agency; and will be moderated by Harvard University
Associate Professor Anita Elberse.
Mr. Killian
will discuss with his fellow panelists how and why a "successful artist is not
just a name, but an entity that comprises many avenues for longevity, such as
live performances, recorded music, celebrity appearances, fashion, and acting.
What goes into creating such an appealing brand? Find out from managers and
marketing executives who focus their work on building an artist as a brand."
Among Mr. Killian's discussion points will be Momentum's
award-winning, creative production of the innovative
and on-going music series "American Express Unstaged." Launched in
the summer of 2010 in partnership with VEVO and YouTube, "American Express
Unstaged" brings the in-concert and at-home viewing experiences to new
heights, showcasing the music industry's most breakthrough artists playing at
landmark venues across the country and world, while tapping some of today's
most influential filmmakers to direct the live-streams and using digital and
social media to connect the online audience to the live shows in unexpected
ways. "American Express Unstaged" has generated more than 65 million
content views for all seven artists' performances.
Rethink Music http://rethink-music.com/en/Conference/
is presented in association with the Berkman Center
at Harvard University. It brings together the strongest minds from across
all facets of the music industry to examine current challenges and formulate
paths forward, serving as an incubator for novel ideas and creativity.
The conference includes creative workshops, expert panels, curated live
performances and competitions, including:
·
Evening Showcases - Rethink Music partners with several Boston music promoters to
provide conference attendees access to multiple performances by leading artists
in various musical genres.
·
Hackers' Weekend - developers, designers, programmers, industry insiders and
musicians collaborate to create new and unique applications across many
different platforms.
·
Music Deconstruction
Experience - An all-day clinic at the Berklee
Performance Center, composed of individual sessions by leading figures in
music. Led by Berklee professor of music production and engineering Stephen
Webber and a team of visiting artists, the first part of the experience is a
series of breakdowns of music, production, and turntabling. The second part of
the Music Deconstruction Experience will be a clinic led by an artist, where
the artist will talk about real-life experiences, guide the audience through
their process of making music, and provide an in-depth perspective of what it
takes to make it to the top in a challenging industry.
·
The Genesis Project - Contestants submit proposals for business, applications or
models that can offer new or improved ways to encourage and monetize creativity
in the music industry
Notable Speakers Include:
·
Seth Godin: Author
·
Bill Werde: Editorial
Director, Billboard
·
Anita Elberse: Associate
Professor, Harvard
·
Chris Kaskie: President,
Pitchfork
·
Kenneth Parks: Chief Content
Officer, Spotify
·
Olivier Robert-Murphy:
Global Head of New Business, Universal Music Group
·
Rob Stone: Co-Founder, The
FADER
·
Rio Caraeff: President &
CEO, VEVO
·
Seth Goldstein: Chairman,
turntable.fm
·
Rich Holtzman: Manager, Tao
Organization
·
Geoff Cottrill: CMO,
Converse
·
Mike Bebel: Global Head of
Music, Nokia
Joe Killian: SVP
Music and Entertainment, Momentum Worldwide
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From time to time, we will be sending out stories from
around the world that demonstrate how Momentum's core values really manifest in
our personal worlds, outside the office walls. The stories show how relevant our
core values are, naturally live in so many aspects of our lives.
