Recently in Awards Category

Momentum's St Louis office has long been a leading creative and design powerhouse in the market, and the AIGA-St. Louis Design Show - the premiere design show in the St. Louis area - agrees. The show, honoring what they call the best work produced by professionals and students from the past year, has just celebrated the office with three design awards in two different categories.

PROMOTING CATEGORY: This category recognizes excellence in works designed to introduce, sell or promote products, ideas or events. Jurors for this category will evaluate each work's integrated design approach, including concept and visual elements such as typography, illustration, photography and/or information design.

Momentum 2011 Summer Camp Logos
Momentum St. Louis/client

Credits:
-Scott Gericke, Design Director
-Evan Brandt + Josh Adams, Designers
-Rebecca Reardon, Writer

Momentum 2011 Summer Camp Posters
Momentum St. Louis/client

Credits:
-Scott Gericke, Design Director
-Evan Brandt + Josh Adams, Designers
-Scott Gericke, Illustrator


INFORMING CATEGORY: Excellence in works designed to display information clearly is honored in this category. Jurors for this category will evaluate each work's integrated design approach, including concept and visual elements such as typography and illustration.


Band of Buds Challenge Icons
-InBev AB/client

Credits:
-Scott Gericke + Jonathan Reed, Creative Directors
-Evan Brandt + Josh Adams, Designers
-Zack Swyers, Writer

Congratulations to the team for visual and experience design that continues to set the standard for the city and make us strong competitors across the industry.  You can see the gallery of this year's winners here.

Momentum is  Ex-tremely proud to have won some amazing honors last night at the Event Marketer Ex Awards, for our support of the American Express U.S. Open Tennis sponsorship!

We won the GOLD in the Best Use of Technology category AND a GOLD honor in Best Activation of a Sports Sponsorship. It was a great night at the awards ceremony in Chicago where huge brands and genius work contended for the world's most coveted trophy among live marketing professionals.

The team couldn't be prouder for the opportunity to do such fun, creative work - which encompassed a multifaceted experience plan engaging a tremendous volume of US Open attendees with positive value provide distinctly by American Express. The effort included:

• Court Curator - Using customized touch-screens, fans created a personalized itinerary to help plan their day at the Open.

• Serve Analysis - Cardmembers received a 10-minute private serving lesson followed by an email that captured the experience and instruction.

• Cardmember Concierge - We made sure Cardmembers' basic onsite needs were fulfilled, including a favorite: cell phone charging.

• PLUS: We provided and coordinated brand ambassadors, Ralph Lauren gift cards, radio commentary, private hospitality and more!

We always aim to fulfill our value to do great work, and so we're particularly proud to have won with an initiative that improved peoples' experience at the event in such simple, informative, entertaining ways.

Congratulations to the team behind the work! Well Done.

Congratulations to the Amex Unstaged Team for having been selected by Contagious Magazine as one of the top 10 Finalists for the Midem Marketing Competition!

This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign. Each campaign will be judged on its force and creativity, the relevance of its concept, as well as its results compared to its objectives.

The 10 Finalists will present their work live in person to the jury on January 28th, in Cannes, and the winner will be announced on Visionary Monday (Jan 30th).

MIDEM MARKETING CAMPAIGN COMPETITION FINALISTS ANNOUNCED

MARKETING STRATEGIES BUILT AROUND MUSIC

Paris, 15 December 2011 - midem, which takes place in Cannes from 28-31 January, today unveils the names of the 10 finalists in the midem Marketing Campaign Competition to identify the most innovative and creative use of music in a marketing campaign.

Contagious, the ad industry's authority on creativity & innovation, has picked the 10 finalists from among numerous submissions to midem. Of the submitted campaigns, 23% came from transport brands, 21% from major retail names, 19% technology brands, 17% from the luxury and beauty sector, 7% from entertainment, 7% leisure, 4% finance and 2% from institutions. These campaigns all have one thing in common: a strong musical element, either through the use of a synchronisation, artist/brand endorsement, live sponsoring, talent discovering or creating a record label.

The 10 chosen campaigns are:

·          "AIRTEL ONE8 - The Birth of a Music Revolution" presented by ROCKSTAR4000 Music Entertainment (South Africa)

·          "Carte Musique" presented by Euro RSCG C&O  and The Hours (France)

·          "Converse Rubber Tracks" presented by Cornerstone and Converse Inc. (USA)

·          "HTC Chacha Show" presented by Newcast - Vivaki (France)

·          "Mein Tweet als Lied. Mit Vodafone" presented by Torben, Lucie und die gelbe Gefahr GmbH (Germany)

·          "Plan B- Ballantine's" presented by Optimedia and Digital Novaemusik (Spain)

·          "The Spa Therapy Album" presented by Pitch & Sync (UK)

·          "The Station Sessions Summer Festival" presented by The Syllabus Agency (UK)

·           "The Vaccines 'Wetsuit' Instagram Video" presented by Anomaly (UK)

•  "American Express Unstaged" presented by Digitas and Momentum (USA)

The finalists will present their campaigns on Saturday 28 January in Cannes to midem participants and a jury made up of executives from the music industry, advertising agencies and brands, plus media personalities. The judges will give their opinions during the presentation session and then choose a winner, who will be announced as part of the programme of Visionary Monday.

More Info

http://www.midem.com/en/homepage/

http://www.midem.com/en/homepage/news/news-marketing-campaign-competition/

We are thrilled to announce that Momentum Brazil's Fittipaldi work has just won THREE awards at the 2011 Wave Festival. Not to mention, Fittipaldi was the only Brazilian case that took home a Gold in the Promo Category! The work, which began in November 2010, involves simultaneous actions for four clients: Chevrolet, Petrochemical Braskem, Toriba Editor and the driver Emerson Fittipaldi.

"We are very happy with the conquest of these three important awards.This project, produced by Momentum in tribute to the 40^th anniversary of this living legend of auto racing, Emerson Fittipaldi, has brought us great pride and satisfaction. We have many activities to develop until 2012, when Emerson celebrates 40 years of his first F1 championship, won at Monza race track, " said MaLa, President of Momentum Brazil.

The Wave Festival is one of the most important "communication showcases" in Latin America. Held in Rio de Janeiro, from 18 to 20 June, it joins the biggest names from LATAM communication and awards all works that  can stand out in Cannes. In 2011 there were 1800 entries and representatives from 12 countries. A record.

Join the PMA and the marketing industry in congratulating the REGGIE Awards Winners, who will be announced at the REGGIE Awards Gala on April 6th at the Fairmont Hotel in Chicago, IL.

It's that time again! The 2011 EFFIE Competition is here and entries are due October 22^nd... which will arrive before you know it!

Please visit http://WWW.EFFIE.ORG/NA_COMPETITION today and review the categories and get Cracking!

* IF YOU ARE INTERESTED IN SUBMITTING, PLEASE EMAIL ANGIE.STANKOVEN@MOMENTUMWW.COM  IMMEDIATELY as again,  the October 22^nd  DEADLINE will be here before you know it.

**Angie is our awards coordinator and will help you through the process and will handle the final submissions. Once you respond to Angie, you willbe invited to a call to ensure you have chosen the right category and learn about submission parameters; file formats; tips, deadlines; etc... 

*** Please also note that there is a committee in place to review all submissions before they are sent to the Effies. So please follow Angie's deadline requirements! 

Thank you. Finally, any incomplete entries will be sent back to the submitter and may miss being sent to Effies. Please read the instructions Carefully.

VISIT THE SITES BELOW TO FIND EVERYTHING YOU NEED TO KNOW:

http://www.effie.org/na_competiton

 CATEGORIES - REVIEW CAREFULLY AND CHOOSE RELEVANT SUB-CATEGORIES

http://www.effie.org/na_competition/categories

Eligibility

Marketing efforts that ran in North America -

 defined as efforts that ran in the US or Canada between

Sept. 1, 2009 and August 31, 2010

What you need to enter:

this competition requires a nine question, seven page (max) entry form, a four minute (max) video showcasing how your brought your big ideas

to life and still samples of your work. please reach out to angie.stankoven@momentumww.com for more details.

Welcome to the new Momo MySite!

Welcome Back-The Portal is now YOURS!

Over the past two years since we launched, we have continuously reached out for your thoughts and collective feedback about:

- how you are using the portal

- what you love about it and hate about it and most of all...

- if you do not use it, WHY NOT!?

Well, the world has changed a lot in the two years since we launched the portal. We're all blogging. We Tweet. We Facebook constantly. We have taken the internet into our own hands. And you told us, you want to make the portal your OWN. To customize it so you have one place you can go on the web for both your personal and your professional activities.  So, drum roll please, we are pleased to introduce:

mySite: YOUR Momentum Portal

 A quick overview of mySite

TABS:

We have provided you with five tabs:

HOME: contains all of the content you are used to from the former portal: Momo News, the Aggregate Blog that lists the latest blog entries from around the world, What's Hot video player, a link to the wikis you belong to and the public wikis, and a new feature- a newsfeed that is constantly updated with industry news!

MY WIKIS: Devoted to your wikis. Click this tab to edit your wikis, create new pages, etc. A wiki is essentially a user generated web site; an online bulletin board that allows one to publish and share content online immediately. Wikis can be set up for teams, offices or projects. If you'd like a wiki set up, please email momnait@momentumww.com.

MY BLOGS: Lists your blog(s.) Click here to edit your blog, upload content, etc. A Blog is an online journal where people share photos, videos, and their thoughts with their colleagues. On your first log on to the portal, your personal blog is automatically created. Click on "My Blogs" and customize your blog today!  Also, if you want to start a blog for your office, your team, or about just anything, email momnait@momentumww.com and we will set them up for you!

TOOLS: We've pulled together a listing of several of the tools Momentum provides - Momo.edu, WebCargo, Adware, etc.  If there are tools you would like listed on the TOOLS page, send your suggestion to mif@momentumww.com.

SEARCH: The search engine searches the portal and all of its contents - even the contents of uploaded files and attachments!  Take it for a spin!

NEW TAB:  This is all about YOU! You can add several tabs and customize the pages to your liking by adding whatever widgets you want...

Wait! WIDGETS? What are WIDGETS!!??

Widgets are little tools (technically pieces of programming codes embedded in an image file that draw in content or directly connect you to content outside of the portal) that you can download and plug into your pages so you can have everything in one place, right at your fingertips. Basically, you create your own dashboard that works for YOU. For instance, download a G-mail, Facebook, LinkedIn and Twitter widgets and access them from your personal tabs instead of bouncing around the web from site to site! Other popular widgets are news readers, stock tickers, weather, interactive graphs, charts, and other statistical media. And our partner, Netvibes, is the largest aggregator of widgets available online...with nearly 200,000 widgets to choose from. Simply click on "NEW TAB" on the tab bar and click "ADD CONTENT" in the upper left. 

TRAINING

We will be hosting several trainings in the coming weeks (online and offline) but ask that you PLEASE send any comments, questions or feedback so we can incorporate them into our training plan. For general help, please email momnait@momentumww.com or call 314-646-6880.

ENJOY MYSITE, YOUR MOMENTUM PORTAL!  And again, please send us feedback! mif@momentumww.com

Momentum McCann 'cleans up' at Assegai Awards

Momentum McCann's Pikitup "Clean City. Clean Game" campaign has been recognised by the direct marketing industry's equivalent of the Oscars, the Assegai Awards, for proving what has long been suspected - tight budget conditions do not mean the death of brands. Far from it - they can actually spur them on to greater, more innovative heights.

The brand activation agency won two awards: Gold for Alternative Media - Activations and Silver for Multiple Media - Integrated Campaigns . The awards were for a highly successful Clean Up Day held in June this year, that attracted an incredible 30 000 participants and produced a massive 68 000 bags of refuse. 

Momentum McCann MD, Wayne Parry, comments, "Through innovative media usage we were able to quadruple an initial investment of R5-million, resulting in an approximate return of R20-million. This provided indisputable proof of the effectiveness of our campaign, which undoubtedly impressed the judges."

The agency has revolutionised the image of the Pikitup brand since it won the business in October last year, from a traditional waste disposal company to a 21^st century

 environmental company, as espoused by the 'three Rs' re-duce, re-use, recycle.

It has utilised the analogy of a global event like the 2010 Soccer World Cup, as it relates to the business of running a world-class city like Johannesburg. This has resulted in the agency crafting the 'clean city, clean game' positioning, encapsulated by the pay-off line 'pitch in', which cleverly plays on this association.

Parry elaborates that the thinking that underpins the overall Pikitup activation strategy for 2010 and beyond, is that South Africa has achieved so much in such a small amount of time. 

"If we can achieve the rapid construction of world-class stadia and fast-paced infrastructural development that we already have, all of which will feed into the economy for many years to come, surely we can take care of the small stuff like cleaning up our cities?"

Pictures:

Generic Press Ad

Random pictures of the Clean Up Day

 Wayne Parry, MD of Momentum McCann