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NEW VIDEO RECAP FROM YOG!

This is a signature project of SYOGOC, in conjunction with the Inaugural Youth Olympic Games in Singapore.

Momentum Singapore won this project in a pitch against 6 other agencies 15 months ago.

SAMSUNG (who has now also become a client of Momentum Singapore ) as Worldwide Partner of IOC is the main presenter of the SIte- Located at the Promontory @ Marina Bay, against the magnificent signature backdrop of Singapore.

Some of the daily programs at the site consisted of the following:

• Kid Sports Challenge- targeting @ young primary school children daily from 8am to 3pm , featuring various sporting activities for the kids to partake in with occasional appearances by role modal athletes.
• On-Street Entertainers daily from 4 pm to closing time at 11pm
• Regular appearances by LYO and MERLY - the two mascots of the game.
• Daily live feed to the giant LED screens on site so the public can see competition happening around various sporting venues throughout Singapore. Including, the opening and closing ceremonies of the games.
• The most anticipated feature at the Celebration Site is the SAMSUNG LIVE STAGE measuring 160' in length x 60' depth x 40' height . Daily live concert performances will be held here over the two week period.
• The SAMSUNG LIVE STAGE will feature 63 concerts/ performances by local , regional and international artists or groups.

This is a FIRST for Singapore and a FIRST in the APAC region where so many outdoor concerts are being held over a 14 day period at the same location. Audience is expected to see an average of 4 to 5 concerts per day and ADMISSION IS FREE !

Special Congrats to:

• Executive Producer: Peter Yap, Managing Director of Momentum Singapore
• All of Momentum Singapore
• Support of some 300 on-site technical , production, sound and lights , construction, security , catering and other supporting personnel and crew members.

PRESS FROM MEDIA CAMPAIGN ASIA-PACIFIC

Singapore 2010 Youth Olympic Games by Media Campaign.pdf 

SOME OF THE IMAGES AND A SHORT VIDEO CLIP BELOW!

Singapore, 17 June 2009 - The Singapore 2010 Youth Olympic Games Organising Committee (SYOGOC) has awarded the management of the Singapore 2010 City Celebration site to Momentum, a division of McCann Worldgroup.

Momentum will develop a concept and programme that is integrated with other Games activities, carry out site operational planning and implementation for the City Celebration site. In addition, Momentum will launch a marketing and publicity campaign to promote the City Celebration site.

Around 600 on-ground crew and volunteers are expected to be recruited by Momentum to help with the smooth running of the Singapore 2010 City Celebration, to be held from early August, 2010 right through the Singapore 2010 Youth Olympic Games.

Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC, said, "Momentum's proposal demonstrated a good understanding of the intent of the City Celebration site as a place for people to experience the excitement and festivity of the first Youth Olympic Games. Their proposed programme for the City Celebration incorporated the Olympic values of Excellence, Friendship and Respect and given their involvement in past Olympic Games, Singaporeans and visitors can look forward to a memorable experience at the Singapore 2010 City Celebration." 

Mark Ingrouille, Region Director, Southeast Asia, McCann Worldgroup said, "Following the earlier announcement of the partnership between McCann Erickson and SYOGOC to develop the Singapore 2010 marketing campaign, the appointment of Momentum for the City Celebration event represents a double recognition and underscores McCann Worldgroup's strength across disciplines." 

Peter Yap, Managing Director, Momentum Singapore said, "The Singapore 2010 Youth Olympic Games is the single most significant sporting event ever hosted in the ASEAN region and we are thrilled to be able to play such a big part in creating this history together with SYOGOC. This appointment is a testimony to the knowledge that Momentum Worldwide has gathered over the years working on Olympics projects for many of our clients."

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Download more press:

Momentum Appointed to Manage City Celebration Site for Singapore 2010 _ Spor.pdf  

MOMENTUM TO HANDLE SINGAPORE 2010 YOUTH OLYMPICS!.pdf 
Youth Olympics picks Momentum for celebration site - Media.pdf