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Momentum is giving Office Depot more RPM and a new competitive twist on its sixth annual "Official Small Business of NASCAR, Courtesy of Office Depot" sweepstakes.   The latest edition of this annual promotion taps NASCAR drivers Tony Stewart and Greg Biffle and offers two (2) small business owners the chance to win $1,000,000 at Dover International Speedway this fall.

Over this past five years, the Small Business of NASCAR sweepstakes has been one of the centerpieces of Office Depot's NASCAR sponsorship.  Traditionally, small business owners (defined as having between 1 and 99 employees) have entered the sweepstakes for the chance to win a prize package that includes an Office Depot small business makeover, their company's logo on the back of a NASCAR Sprint Cup Car for one race, and the rights to use the NASCAR bar marks on all print materials for an entire year.  In spite of the success of the program, Office Depot challenged Momentum (in its first year of planning and executing Office Depot's NASCAR partnership) to find ways to make the promotion "bigger and better" than ever before.

This year, Momentum created a concept where two small business owners will be randomly selected as finalists and paired with either Tony Stewart (driver of the No. 14 Office Depot/Old Spice Chevy) or Greg Biffle (driver of the No. 16 3M Ford) who will face off in the AAA 400 NASCAR race at Dover International Speedway on September 26, 2010 flying the colors and logo of their respective sweepstakes contestant.  Additionally, each finalist will receive a prize package that includes a $10,000 small business makeover and a VIP race experience for two at the fall NASCAR Sprint Cup race.  The business owner paired with the highest-finishing driver between Biffle and Stewart will be crowned the 2010 "Official Small Business of NASCAR, Courtesy of Office Depot."  If Stewart or Biffle wins the overall race, the small business featured on the winning car will take home $1,000,000!

During race week leading up to the main event in Dover, Speed Channel will air a special segment featuring the two finalist and these two NASCAR stars, unveiling the cars featuring the sweepstakes finalist's logos.

To support the promotion, Momentum has created some of the following program elements:

-In-Store POS elements

-TV panel designs for Tony Stewart and Greg Biffle vehicles

-Ad units for the Weekly Circular and Digital Media

-Social Media Integration elements for Facebook and Twitter

-Hospitality and show car program elements

The promotional runs between June 13, 2010 and July 10, 2010.  To enter, visit www.officedepotracing.com for details.  Also, check out the Toyota/Save Mart 350 live Sunday, June 20^th on TNT at 3 PM EST to see special promotional TV panels on Tony Stewart's and Greg Biffle's cars.

The Momentum Office Depot Team includes many and spans multiple offices but we accomplished it as One:

Susan Bishop

Jeff Coburn

Susan Etter

Angela Fluchel

Matt Furrie

JR Gain

Austin Gargas

Wes Gehbauer

Greg Gerba

Walter Gibson

Gabe Johnson

Robyn Jones

Michael Kelly

Darlene Lato

Alexander Miller

Matthew Petersen

Jacqueline Ridge

Josh Schachner

Donnalyn Smith

Joe Sobolewski

Lindsay Weinstein

Doug Wick