Momentum's support of the tremendously successful
American Express Unstaged concert series continued Friday in New York with an
amazing Jack White concert directed by his handpicked partner Gary Oldman. It
took a veritable "seven nation army" to execute the event flawlessly
from both an artistic and technical standpoint, and legions of in-person and
online fans rocked out as evidence of the team's collaborative success.The interesting story behind the event was
covered by Billboard magazine, which you can read below. Our own Joe Killian is
featured in the article discussing the simple ideas of why the experience works
for clients, fans and artists alike.
Congrats to everyone who contributed to
the big show.
Agency Creates Website to Collect Money 'Pixel by Pixel'
Published: May
12, 2011
As part of its "Give Back" initiative, Momentum Worldwide is working to raise
$25,000 to help the victims of the March 11 earthquake and tsunami that hit
Japan.
Momentum London created an online giving site, Rebuild Japan
Pixel by Pixel, encouraging people to donate £2 (or roughly $1.25) per pixel
to build an online image while contributing to disaster relief. The marketing
agency asks people to also tweet, "share" or "like" the site to spread the
message.
The money will be donated to Just Giving Japan, a nonprofit organization that
distributes funds to organizations providing relief such as International
Medical Corps and Save the Children.
In addition, Momentum created a video
message during an offsite management summit to demonstrate its support of
Japan. On the last day of the summit, Momentum employees paraded through New
Orleans' French Quarter with the Roots of Music marching band in "second line"
parade. These traditional New Orleans parades are put on throughout the year to
mark big events. The employees carried red and white umbrellas with the word
"love" written in different languages to show their unity with Japan.
"Disasters like the earthquake remind us how fragile life is ... but it also
reaffirms our strength," said Chris Weil, chairman-CEO, Momentum Worldwide, in a
statement. "We were especially touched by the children of New Orleans who led
this parade. Though they have suffered enormous loss and destruction, their
resilience is apparent."
Verizon and American Express put green screen in motion
Green-screen video activations make consumers the stars of the show
Green-screen photos are frequently the only giveaway items that attendees
keep and share with friends long after the event is over. Now, with the
proliferation of easy to make and upload video content, brands like Verizon and
American Express are leading the pack with unforgettable green-screen video
activations that put attendees inside the action like never before.
Verizon's How Sweet the Sound tour, which kicks off this fall, will again set
up concert-goers for a truly sweet experience. On site, fans who attend the tour
will be asked to pre-register on a Droid, submit some basic contact info and
choose a song to sing. All the data will be transferred to a barcode on a card,
which a staffer will swipe at the video singing station. Once they reach the
"studio," guests will sing their song, karaoke-style, in front of the camera,
with an audio recording of the full gospel choir as backup and video footage of
the choir playing behind them on a flat screen mounted in an oversize Verizon
phone.
After the live recording session, the software kicks into high gear with its
automatic editing feature that makes green-screen video feasible and
instantaneous. It will add in the branded framing, sync up the sound and video
tracks and transmit the finished product to the output chosen by the attendee
during registration in just a few minutes. Singers can get the video delivered
on an instantly burned DVD, or sent via MMS to their mobile phones if they are
Verizon customers. Brands that use the system can also opt for automatic upload
to a microsite or YouTube (Technology via: Radiant Event Technology, Detroit).
For fans that really want to get in on the action, the American Express
"Challenge a Pro" experience at the last U.S. Open tournament introduced a new
track syncing technology that allowed the fans to swing a racquet and see the
ball fly over the net in the video as though they'd hit it to either of the
on-board pros, Caroline Wozniacki and Sam Querrey, who returned the ball. The
activation uses a barcode registration card system for the relevant data
collect and activation choices. A staffer helps fans through the filming by
offering instructions on when to do a fore- or backhand, act like they won or
lost a point, or celebrate a win. The filming takes five to ten minutes. Once
the game is over and filming is done, the software makes note of where in space
the attendee's racquet broke a laser beam and syncs that spot in the
green-screen video with the spot in the pre-recorded video that the ball
appeared. The end result? A video clip of the consumer "playing" with the pros
(Agency: Momentum Worldwide, New York City Technology via: Radiant Event
Technology, Detroit). EM
Over the past two years since we launched, we have
continuously reached out for your thoughts and collective feedback about:
- how you are using the portal
- what you love about it and hate about it and most
of all...
- if you do not use it, WHY NOT!?
Well, the world has changed a lot in the two years
since we launched the portal. We're all blogging. We Tweet. We Facebook
constantly. We have taken the internet into our own hands. And you told us, you
want to make the portal your OWN. To customize it so you have one place you can
go on the web for both your personal and your professional activities.So, drum roll please, we are pleased to
introduce:
mySite:
YOUR Momentum Portal
A quick overview of mySite
TABS:
We have provided you with five tabs:
HOME:
contains all of the content you are used to from the former portal: Momo News,
the Aggregate Blog that lists the latest blog entries from around the world,
What's Hot video player, a link to the wikis you belong to and the public
wikis, and a new feature- a newsfeed that is constantly updated with industry
news!
MY
WIKIS: Devoted to your wikis. Click this tab to edit your
wikis, create new pages, etc. A wiki is essentially a user generated web site;
an online bulletin board that allows one to publish and share content online
immediately. Wikis can be set up for teams, offices or projects. If you'd like
a wiki set up, please email momnait@momentumww.com.
MY
BLOGS: Lists your blog(s.) Click here to edit your blog,
upload content, etc. A Blog is an online journal where people share photos,
videos, and their thoughts with their colleagues. On your first log on to the portal, your personal blog is automatically
created. Click on "My Blogs" and customize your blog today!Also, if you want to start a blog for
your office, your team, or about just anything, email momnait@momentumww.com and we will set
them up for you!
TOOLS:
We've
pulled together a listing of several of the tools Momentum provides - Momo.edu,
WebCargo, Adware, etc.If there are tools
you would like listed on the TOOLS page, send your suggestion to mif@momentumww.com.
SEARCH:
The search engine searches the portal and all of its contents - even the
contents of uploaded files and attachments!Take it for a spin!
NEW
TAB: This is all
about YOU! You can add several tabs and customize the pages to your liking by
adding whatever widgets you want...
Wait!
WIDGETS? What are WIDGETS!!??
Widgets are little tools (technically pieces of
programming codes embedded in an image file that draw in content or directly
connect you to content outside of the portal) that you can download and plug
into your pages so you can have everything in one place, right at your
fingertips. Basically, you create your own dashboard that works for YOU. For
instance, download a G-mail, Facebook, LinkedIn and Twitter widgets and access
them from your personal tabs instead of bouncing around the web from site to
site! Other popular widgets are news readers, stock tickers, weather, interactive graphs, charts, and other
statistical media. And our partner, Netvibes, is the largest
aggregator of widgets available online...with nearly 200,000 widgets to choose from. Simply click on "NEW TAB" on the
tab bar and click "ADD CONTENT" in the upper left.
TRAINING
We will be hosting several trainings in the coming
weeks (online and offline) but ask that you PLEASE send any
comments, questions or feedback so we can incorporate them into our training
plan. For general help, please email momnait@momentumww.com or call
314-646-6880.
ENJOY
MYSITE, YOUR MOMENTUM PORTAL! And again, please send us feedback! mif@momentumww.com
LONDON - Momentum and McCann have triumphed to win the SUBWAY® chain's fully integrated UK & Ireland account.Together they have been appointed by the SUBWAY® chain to re-invigorate their brand positioning, developing a new campaign comprising advertising and promotional solutions that will be delivered via Broadcast, online, direct mail, sales promotions and POS to drive footfall.
The SUBWAY® chain is the world's largest sandwich franchise with a strong UK footprint.Rapid growth plans include ensuring there are 2010 stores within the UK by 2010.
This is Momentum's first integrated win since Julian Ingram joined as Managing Director of Momentum UK in May where part of his remit was to integrate the agency's offerings with McCann UK Group to deliver optimal results for clients across all disciplines.The account will be led by Momentum UK.
Julian Ingram said "It's extremely satisfying to win this fully integrated cross agency pitch.The SUBWAY® chain operate in such a highly competitive category that it was essential that the agency team chosen understood the battleground in the high street and has the relevant experience that will add value. We relish the opportunity to help their business grow."
Alex Cacouris, Head of Marketing for SUBWAY® commented "We believe that Momentum & McCann will provide the combination of creativity and a strategic approach that will be needed to help drive the business forward through its next phase of development."
Singapore, 17 June 2009 - The Singapore 2010 Youth Olympic Games Organising Committee (SYOGOC) has awarded the management of the Singapore 2010 City Celebration site to Momentum, a division of McCann Worldgroup.
Momentum will develop a concept and programme that is integrated with other Games activities, carry out site operational planning and implementation for the City Celebration site. In addition, Momentum will launch a marketing and publicity campaign to promote the City Celebration site.
Around 600 on-ground crew and volunteers are expected to be recruited by Momentum to help with the smooth running of the Singapore 2010 City Celebration, to be held from early August, 2010 right through the Singapore 2010 Youth Olympic Games.
Mr Goh Kee Nguan, Chief Executive Officer of SYOGOC, said, "Momentum's proposal demonstrated a good understanding of the intent of the City Celebration site as a place for people to experience the excitement and festivity of the first Youth Olympic Games. Their proposed programme for the City Celebration incorporated the Olympic values of Excellence, Friendship and Respect and given their involvement in past Olympic Games, Singaporeans and visitors can look forward to a memorable experience at the Singapore 2010 City Celebration."
Mark Ingrouille, Region Director, Southeast Asia, McCann Worldgroup said, "Following the earlier announcement of the partnership between McCann Erickson and SYOGOC to develop the Singapore 2010 marketing campaign, the appointment of Momentum for the City Celebration event represents a double recognition and underscores McCann Worldgroup's strength across disciplines."
Peter Yap, Managing Director, Momentum Singapore said, "The Singapore 2010 Youth Olympic Games is the single most significant sporting event ever hosted in the ASEAN region and we are thrilled to be able to play such a big part in creating this history together with SYOGOC. This appointment is a testimony to the knowledge that Momentum Worldwide has gathered over the years working on Olympics projects for many of our clients."
