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Highly Celebrated Music & Entertainment Discipline Lead at Momentum To Speak at Berklee College of Music & Midem's "Rethink Music 2012" Conference on April 24

Boston and New York (13 April 2012)-- Successfully engaging the tumultuous music and entertainment industries' top talents to create break-through innovative and collaborative campaigns for many of the world's top brands is what makes Joe Killian a major and growing force in the marketing business.

On April 24^th, Mr. Killian will share his knowledge and expertise in a wide-ranging panel discussion on 'How to Build and Artist Brand' at Berklee College of Music and Midem's 'Rethink Music 2012' conference, presented in association with the Berkman Center for Internet and Society at Harvard University.

Besides Mr. Killian, the panel session 'Building an Artist Brand' on Tuesday, April 24^th, will include: Geoff Cottrill, Chief Marketing Officer, Converse; Matt Shay, Manager, Zeitgeist Artist Management;  J. Sider, CEO & Founder, RootMusic.com; Rob Stone, Founder and Co-President, Cornerstone Agency and FADER Media; Glenn Miller, Digital Strategy, Music, Creative Artists Agency; and will be moderated by Harvard University Associate Professor Anita Elberse.

Mr. Killian will discuss with his fellow panelists how and why a "successful artist is not just a name, but an entity that comprises many avenues for longevity, such as live performances, recorded music, celebrity appearances, fashion, and acting. What goes into creating such an appealing brand? Find out from managers and marketing executives who focus their work on building an artist as a brand."

Among Mr. Killian's discussion points will be Momentum's award-winning, creative production of the innovative and on-going music series "American Express Unstaged." Launched in the summer of 2010 in partnership with VEVO and YouTube, "American Express Unstaged" brings the in-concert and at-home viewing experiences to new heights, showcasing the music industry's most breakthrough artists playing at landmark venues across the country and world, while tapping some of today's most influential filmmakers to direct the live-streams and using digital and social media to connect the online audience to the live shows in unexpected ways. "American Express Unstaged" has generated more than 65 million content views for all seven artists' performances.

Rethink Music http://rethink-music.com/en/Conference/ is presented in association with the Berkman Center at Harvard University.  It brings together the strongest minds from across all facets of the music industry to examine current challenges and formulate paths forward, serving as an incubator for novel ideas and creativity.  The conference includes creative workshops, expert panels, curated live performances and competitions, including:

·        Evening Showcases - Rethink Music partners with several Boston music promoters to provide conference attendees access to multiple performances by leading artists in various musical genres.

·        Hackers' Weekend - developers, designers, programmers, industry insiders and musicians collaborate to create new and unique applications across many different platforms.

·        Music Deconstruction Experience - An all-day clinic at the Berklee Performance Center, composed of individual sessions by leading figures in music. Led by Berklee professor of music production and engineering Stephen Webber and a team of visiting artists, the first part of the experience is a series of breakdowns of music, production, and turntabling. The second part of the Music Deconstruction Experience will be a clinic led by an artist, where the artist will talk about real-life experiences, guide the audience through their process of making music, and provide an in-depth perspective of what it takes to make it to the top in a challenging industry.

·        The Genesis Project - Contestants submit proposals for business, applications or models that can offer new or improved ways to encourage and monetize creativity in the music industry

Notable Speakers Include:

·        Seth Godin: Author

·        Bill Werde: Editorial Director, Billboard

·        Anita Elberse: Associate Professor, Harvard

·        Chris Kaskie: President, Pitchfork

·        Kenneth Parks: Chief Content Officer, Spotify

·        Olivier Robert-Murphy: Global Head of New Business, Universal Music Group

·        Rob Stone: Co-Founder, The FADER

·        Rio Caraeff: President & CEO, VEVO

·        Seth Goldstein: Chairman, turntable.fm

·        Rich Holtzman: Manager, Tao Organization

·        Geoff Cottrill: CMO, Converse

·        Mike Bebel: Global Head of Music, Nokia